There are so many women in the world that want to "fit in" and while they're trying to fit in they lose who they are. Ladies there is no point in wanting to be labeled as a unique individual if you look just like every other girl in the world. You have to first love yourself before anything else can come. Bella On Demand was created to start a movement for women to empower each other to be different and show the world who they are. Be your own kind of beautiful no matter what society says. If that means wearing makeup, getting tattoos, whatever it is DO IT because it makes you happy and defines you as a unique individual. Don't try to fit in with society when you were born to stand out!